Pay Per Click Advertising

What is 'Pay Per Click'?

Pay per click (PPC) is an Internet advertising model used on search engines, advertising networks, and content websites, such as blogs, where advertisers only pay when a user actually clicks on an advertisement to visit the advertisers' website.

Although many PPC providers exist, Google AdWords, Yahoo! Search Marketing, and Microsoft adCenter are the largest network operators

What are the advantages?

Pay-Per-Click advertising provides the most effective advertising available for businesses of any size. Using the likes of Google Adwords to promote your business can help you in the following ways:

• Unlike organic search engine opimisation, if you add a new product or service to your website, you can tell the world within a couple of minutes. Create an advert, point it to the new page of your website and you can be on the top page of a search engine driving traffic to your new product/service 2 minutes later.
  
  
• The first and most obvious business benefit is more traffic. A well-run advertising campaign can bring a large amount of targeted traffic to virtually any type of Website. In the Internet world, you need traffic to be successful. If a company can figure out how to turn traffic from Google AdWords into sales, the results can be stunning.
  
  
• A second positive aspect to using Google AdWords is brand recognition. While the positive effects of name brand recognition are much harder to quantify when compared to sales, many business have found that such name brand recognition can have very helpful long-term results. For example, if an Internet surfer sees the name of your brand or Web site repeatedly while surfing, that added recognition can pay off down the line even if it isn’t from a direct click via Google AdWords.
  
  
• Thirdly, businesses find it easy to shift gears easily and seamlessly when using Google AdWords. If a new product is released, a business can get the word out in a matter of minutes for the world to see. Alternatively, if a certain advertising campaign isn’t providing enough positive results, the campaign can be shut down immediately or re-worked without losing any more money.