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Search Engine Optimisation - Getting ahead of the competition...

You can have the most beautifully designed website in the world, but if nobody can find it, then you will receive no business from it.

Search Engine Optimisation (S.E.O) is the art of website promotion through search engines such as Google and Yahoo. From the word go,
when we begin work on a new project, this is taken into account.
Every word, image and page can, in its own way be optimised for the internet search engines. With our extensive knowledge in this area, we can also apply a number of trade secrets to help boost your website.

The S.E.O process doesn't simply apply to the design of the website, but also what is done with the website once placed onto the internet. We do not simply aim at 1 or 2 search engines, but we optimise for multiple search engines, regularly submitting your sites by hand.



Search Engine Marketing

Search engines will index and rank online businesses based on a vartiety of factors, which are again implemented within the website itself, making the website more search engine, and user friendly.

The process, if performed correctly, can help include as many pages from a website as possible, within the search index. This leads to your website gaining a greater share of the market for certain search terms.

Pay-Per-Click Advertising

Pay-Per-Click (PPC) advertising strategies can be developed and implemented to help gain an online business more customers through particular search engines.

Using PPC is an affordable way of advertising a website. Rather than paying a fixed fee for an advert on a web page, you can pay a certain amount of money each time someone clicks on a placed link to your website. This means that you will only pay an advertising fee when a potential customer actually clicks through to your site.

E-mail Marketing

E-mail marketing is a fantastic opportunity to let others know about about your business, whether it be a whole product range, or to let the market place know about a new individual product/service. Using a professionally designed HTML E-mail gives your message a sense of credibility and elegance.

We can design an HTML E-mail mirroring the look, feel and content of a website. The template of the HTML E-mail can be presented to the advertiser, who can then modify the content and send it out as and when its is necessary. We can provide a short tutorial in how to implement this technique.

This form of E-mail is ideal for both instant promotion and regular Electronic Newsletters.


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